Pepsico Swot Analysis Essay

When making any investment decision, it is important for a potential investor to gain insight into the company. An paygrade of the companys strengths, weaknesses, opportunities, and threats will help the investor determine if the venture is worth going into (Nickels, McHugh & McHugh, 2010). It also provides details about the internal status of the business and the futurity growing to expect in the future. SWOT AnalysisConducting a SWOT analysis of PepsiCo will help the company determine where change is possible. If the company is at a turning point, an inventory of its strengths and weaknesses can reveal possibilities. The identified strengths can be built on and used to their full potential and makes can be made to reduce the weaknesses. Potential problems that need to be addressed or at least acknowledge be identified. It will help PepsiCo discover what it does well, could improve, whether they are making the most of the opportunities around them, and whether there are any cha nges in the market that may require changes in the business (Nickels et al., 2010).StrengthsPepsiCo has a diverse harvest-time portfolio that includes forages, snacks, and beverages with annual tax income of over $66 billion. The PepsiCo shufflings such as Pepsi, Gatorade, Tropicana, Mountain Dew, Lays, Aquafina, Sierra Mist, Fritos, and Quaker stand for quality and are well accepted household tell aparts. These brands generate over $1 billion each in annual global gross sales revenue which gives PepsiCo an advantage over its competition that gather in limited product line (Brands, 2012).Lower sales in one product line because of unforeseeable circumstances can be offset with promoting sales from another product line. PepsiCos geographical footprint is another strength of the organization. It currently operates in more than 200 countries worldwide which provides PepsiCo with diverse income sources. In 2011, barely 50% of the companys revenue came from the United States but this did not impact PepsiCos overall revenue growth because of the companys increase revenue from other parts of the world like Asia, Russia, Europe, and Latin America (The effect of PepsiCo, 2012).WeaknessesWith the diverse portfolio of PepsiCo, not all products produced by thiscompany bear it name and its holdings are still seen by the public as separate entities, not as parts of PepsiCo. Its branding is not obvious and not easily recognized and this is hurting the image of the company. One of its most popular brands, Gatorade, recently changed its name to multiple sub-brands such as G Prime 01, and G Series professional person 03 Recover (Edwards, 2011).PepsiCo is gradually losing its credibility because of its lack of stability in management. The company has a high turnover rate and in the last four historic period, 26 senior marketing managers nurture resigned and those that are still with PepsiCo have been moved from one brand to another or from one division to another (Ed wards, 2012). The revenue of PepsiCo is over dependent on sales to Wal-Mart. In 2011, approximately 18% of PepsiCos North American net revenue was from sales to Wal-Mart (including Sams Club). As a result PepsiCo is highly influenced with the business strategies of Wal-Mart (The Power of PepsiCo, 2011).OpportunitiesPepsiCo is investing its resources by expanding its operation in emerging foreign markets like China and Russia and ontogeny continents like Africa. With the companys recent purchase of Wimm-Bill-Dann, a Russian food and beverage company with huge market shares in dairy and juice products, PepsiCo will expand greatly its presence in Eastern Europe and Central Asia and is expected to increase its annual sales revenue by $5 billion (Pepsi Absorbs Wimm, 2011).PepsiCo recently signed a partnership agreement with Theo Muller, a German dairy company to sell its dairy products in the US get-go with yogurt. PepsiCo will also invest in research to create new dairy products for the US market. This is a great opportunity for PepsiCo to increase its future revenue because it is predicted that annual revenue of $9 billion will be generated by 2016 with nearly 100 million American households expected to buy yogurt products (Steinberg, 2012).ThreatsPepsiCo faces a self-coloured competition from The Coca-Cola Company, its primary competitor in the carbonated beverage category. These two companies havehad a long history of rivalry since the 1800s with Coca-Cola has a attraction for most of the period. PepsiCo recently lost its five-year partnership deal with Dunkin Brands to Coca-Cola. Coca-Cola products will now be offered in 7,000 Dunkin brands retail stores instead of PepsiCo products. In January 2012, Dunkin Brands announced the plan to double their outlet stores to 14,000 over the next 20 years. This is a huge revenue loss for PepsiCo (Fisher, 2012). Also in 2010, Diet Coke overtook Pepsi to become the second largest keynote brand in the Unites States beh ind Coke, moving Pepsi to third (Theodore, 2012).There has been a steady decline in carbonated drink sales for the past seven years in the US with total sales dropping one percent in 2011. Americans are now turning to healthier food and drinks like bottled waters to avoid the high sugar contents in soda (Soda Sales Fall, 2012). Even with the diverse portfolio of PepsiCo, this decline in sales of carbonated soda drinks will have a negative impact on its total revenue.United States federal, State, and local faithfulnesss and other regulatory authority in foreign countries could have a negative impact on the sales and profitability of PepsiCo. PepsiCos marketing, manufacturing, and distribution of its products can be affected as a result of what the brass dictates. Also Governmental agencies that exist where PepsiCo operates can impose new labeling, accounting standards, product requirement, marketing practices, and taxation requirement. In California, PepsiCo is required to post a exemplification label on any product sold that contains a substance that the state has found to cause cancer or birth defect. If this type of law is enacted in other states or foreign countries, it would affect the sales of PepsiCo products (The Power of PepsiCo, 2011).Investor AnalysisAs a result of the SWOT analysis, investing in PepsiCo would supply a positive return on investment. The analysis shows a strong company with increase in earnings for the past five years. PepsiCos increase presence in developing countries is most relevant in the decision to invest. With nearly 72% of the worlds processed food consumption in 2050 predicted to behappening in developing countries because of increase in population, this will give PepsiCo a competitive edge.Internal and External StakeholdersThe success or disaster of PepsiCo is determined by how the wants and needs of its internal and external stakeholders are met. The internal stakeholders of PepsiCo are associates, shareholders, and b oard of directors. The external stakeholders of PepsiCo are consumers, local and foreign communities, retail and food service customers, partners, suppliers, and competitors.PepsiCo meets the needs of its associates by providing a supportive and empowering workplace. The company helps its employees to succeed by helping them develop the skills needed to increase the growth of the company ( gift Sustainability, 2012).The need of the shareholders of PepsiCo is met by striving to deliver top of the line financial performance and providing a high return on their investment (Performance, 2012). In 2011, the dividends paying to PepsiCos shareholders was six percent higher than 2010 ((The Power of PepsiCo, 2011).PepsiCo provides its consumers with a diverse list of products that delivers affordability and great taste. The company has recently begun offering consumers a wide track down of healthy foods and beverages. Current products are constantly been improved and new products created to meet the changing needs of consumers (Stakeholders exponentiation, 2012).Local jobs are created in the developing countries that PepsiCo operates in. PepsiCo provides support for educational activity through PepsiCo Foundation grants. The company is working to protect the water resources they have used in India and working with nonprofit organizations to promote sustainable agricultural practices (Stakeholders Engagement 2012).Products are delivered directly to retail and food service customers such as grocery stores, gas stations, restaurants, and vending machines. PepsiCoalso assist these stakeholders with marketing services that contributes to the customers growth and profit (Stakeholders Engagement, 2012).ConclusionA companys strength, weaknesses, opportunities, and threats must be analyzed to determine the potential of the return on investment. Even with its weaknesses, PepsiCo is a strong company with earnings growth over the past five years, and has enough cash on hand to maintain its operation. With the new initiatives that PepsiCo is working on, such as expanding its market into developing countries and providing healthier options to its consumers, the company will be able to meet the needs of its stakeholders.ReferencesBrands. (2012) Retrieved fromhttp//www.pepsico.com/Brands.htmlDiet Mountain Dew, Brisk and Starbucks Ready-T0-Drink Beverages Grow to the Billion-DollarBrands for PepsiCo. (2012, January 26) Retrieved fromhttp//seekingalpha.com/news-article/2139612-diet-mountain-dew-brisk-and-starbucks-ready-to-drink-beverages-grow-to-be-billion-dollar-brands-for-pepsico Edwards, J. (2011, June 22). Pepsi Just arouset Stop Pulling the Tab After Shaking Up Management. Retrieved fromhttp//www.cbsnews.com/8301-505123_162-42749107/pepsi-just-cant-stop-pulling-the-tab-after-shaking-up-management/ Edwards, J. (2012, May 10). How Pepsi Management Shuffles Led To Sales Collapse.Retrieved fromhttp//www.businessinsider.com/how-pepsis-management-shuffles-led- to-sales-collapse-2012-5?op=1 Fisher, B. (2012, June 12). Pepsi loses Dunkin, Eyes Emerging Markets. Retrieved from http//beta.fool.com/bobbyfisher/2012/06/12/pepsi-loses-dunkin-eyes-emerging-markets/5599/?logvisit=y&source=eptcnnlnk0000001 Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (9thed.). New York, NY McGraw-Hill/Irwin.Pepsi Absorbs Wimm-Bill-Dann. (2011) Retrieved fromhttp//rt.com/business/news/pepsi-absorbs-wimm-bill-dann-333/ Performance. (2012) Retrieved fromhttp//www.pepsico.com/Purpose/Performance-with-Purpose.html Stakeholder Engagement. (2012) Retrieved fromhttp//www.pepsico.com/Purpose/Overview/Stakeholder-Engagement.html Steinberg, J. (2012, July 11). PepsiCo Expanding Its American Portfolio With Dairy Products.Retrieved fromhttp//seekingalpha.com/article/714491-pepsico-expanding-its-american-portfolio-with-dairy-products Talent Sustainability. (2012) Retrieved fromhttp//www.pepsico.com/Purpose/Talent-Sustainability.htmlThe Power of P epsiCo 2011 Annual Report. (2011) Retrieved from http//www.pepsico.com/annual11/downloads/pep_ar11_2011_annual_report.pdf Theodore, S. (2012, August 13). Diet Coke Enters A New Decade The Carbonated Soft DrinkBrand Has Come A Long Way. Retrieved fromhttp//www.mintel.com/ communicate/diet-coke-enters-new-decade-carbonated-soft-drink-brand-has-come-long-way Tomlinson, S. (2012, March 3). Soda Sales Fall Faster As Americans Turn To Healthier Options. Retrieved fromhttp//www.dailymail.co.uk/news/article-2118291/Soda-sales-fall-faster-Americans-turn-healthier-options.html