An investment opportunity from global warming Essay

An investment opportunity from global warming - Essay Example As mentioned beforehand, majority of the Americans and possibly people around the world believe that "global warming" is at our midst. Proof of this is the menagerie of international treaties which seek to encourage clean technologies and reduce carbon emissions, which is considered to be a major mitigation of "global warming". Let us take the Kyoto Protocol as an example. This treaty is the offshoot of the UNFCCC and is the primary international agreement on combating climate change. The United States did not ratify this protocol, which probably fans the guilt that must be felt if we are talking about the American market. Reporting for CNN Money, Chris Taylor also listed a Silicon Valley company by the name of Planktos which was bought by Vancouver's Solar Energy Ltd. for $1.3 million. The company is testing a technology that would dump huge quantities of carbon-eating phytoplankton algae in the ocean and sell the resulting credits to European countries that can't cut their carbon dioxide emissions enough to meet Kyoto targets. Moreover, Sustainability Advantage author Willard cited a 66% increase in profit on average for small and medium-sized companies which adopted environment-minded practices due to better market share among other factors. A business investing in clean technology will be most likely successful due to two important factors. First, the public policies are friendly and governments will most likely offer incentives for the business. Second, and most importantly, there is significant market share out there and the demand is not merely created.